WHAT WE DO
BASE Sports Group (BASE) was founded in 2021 to bring a sophisticated and measured approach to brand engagement in amateur sports.
We’re building a portfolio of facilities and events that offers access to a highly valuable demographic. We prioritize an analytics-first approach, merging first-party data, custom research, and other key indicators in order to deliver industry-leading sponsorship measurement.
Led by a team with nearly 50 years of experience in the sports industry – we possess sponsorship experience from amateur, collegiate, and professional sports, including national and endemic brands.
Learn more about who we are.
OUR PROCESS
Measure

Align

Engage

OUR REACH
1
POINT OF CONTACT
12+ MILLION
MARKETPLACE OF SPORTS FAMILIES