CREATING POWERFUL BRAND EXPERIENCES FOR FAMILIES THROUGH SPORTS

WHAT WE DO


Base Sports Group (BASE) was founded in 2021 to bring a sophisticated and measured approach to brand engagement in amateur sports.
BASE is led by a team with nearly 50 years of experience in the sports industry - which includes sponsorship experience from amateur, collegiate and professional sports, in addition to national and endemic brands.

BASE is building a portfolio of facilities and events that will offer access to a highly valuable demographic. We prioritize an analytics-first approach, merging first-party data, custom research, and other key indicators in order to deliver industry-leading sponsorship measurement.



WHY WE DO IT

OUR PROCESS

Measure

Align

Engage

OUR REACH

1

POINT OF CONTACT

12+ MILLION

MARKETPLACE OF SPORTS FAMILIES

MISSION

Connecting FAMILIES with the BRANDS that support them while creating powerful COMMUNITY experiences through sports.