CREATING POWERFUL BRAND EXPERIENCES FOR ATHLETES PARENTS COACHES TRAINERS FAMILIES THROUGH SPORTS

WHAT WE DO

BASE Sports Group (BASE) was founded in 2021 to bring a sophisticated and measured approach to brand engagement in amateur sports.

We’re building a portfolio of facilities and events that offers access to a highly valuable demographic. We prioritize an analytics-first approach, merging first-party data, custom research, and other key indicators in order to deliver industry-leading sponsorship measurement.

Led by a team with nearly 50 years of experience in the sports industry – we possess sponsorship experience from amateur, collegiate, and professional sports, including national and endemic brands.

 

Learn more about who we are.

OUR PROCESS

Measure

Align

Engage

OUR REACH

1

POINT OF CONTACT

12+ MILLION

MARKETPLACE OF SPORTS FAMILIES

MISSION

Connecting families with the brands that support them while creating powerful community experiences through sports.