NEWS & UPDATES
all american field house signs with base sports group
Published: July 26, 2021 – 4:30 pm ET
Pittsburgh, PA – All-American Sports announced today a partnership with BASE Sports Group to exclusively sell the sponsorship and media rights for the All-American Field House, All-American Park and all All-American events. The All-American Field House features 170,000 square feet of top-quality sporting facilities.
“All-American is excited to partner with BASE Sports Group,” said Craig Cozza, owner of All-American Field House and Cozza Enterprises. “BASE Sports Group creates valuable relationships with sponsors and generates new revenues to support our Field House while enhancing the player and spectator experience.”
BASE Sports Group (BASE) provides a 360-degree service negotiating, managing and activating partnership rights for sports facilities and amateur sporting events. BASE carefully considers the activation support necessary to deliver incomparable brand experiences and then integrates its staff into support for activation, marketing, and any other operational execution. BASE takes an analytical approach to determine the success of each property and partnership, using industry-leading measurement techniques.
“We are thrilled to be working with All-American,” Mark Dvoroznak, Chief Operating Officer of BASE Sports Group. “All-American is bringing cutting-edge ideas, state of the art facilities, and an unparalleled a family-friendly atmosphere to the city of Pittsburgh. We know their innovative approach to sports complexes will offer partnered brands a unique opportunity to connect with the most valuable consumers in the Pittsburgh market.”
BASE offers sponsors the opportunity to capitalize on in-event marketing opportunities, social, digital, email, activation and unique experiences surrounding All-American events. Sponsors will also have access to the entirety of BASE Sports Group’s network, for cross-sport and additional platform activations.
All-American Field House is a cutting-edge sports complex with over 170,000 square feet of upscale sporting facilities. All-American’s indoor spaces include three full multi-purpose turf area/soccer fields, two turf baseball/softball infields, basketball court, weight room, six full size batting cages, and a bullpen. All-American Park is located in Trafford and has seven baseball/softball fields with a wide range of sizes for all levels of play. Six of the seven fields are full of dirt infield and the large field is a grass infield.
About All-American Field House
All-American Field House is located in the heart of Monroeville and has everything athletes need to bring them to the next level. With over 170,000 square feet of top-quality sporting facilities, players will have everything they need to refine their skills. All-American’s focus is on providing a convenient, comfortable, safe and friendly environment so that athletes can focus on becoming the best versions of themselves. Their staff is committed to providing the best facility and services for any AAB members, team, sport, or organization.
About BASE Sports Group
BASE Sports Group (BASE) was founded in 2021 to bring a sophisticated and measured approach to brand engagement in amateur sports. Youth sports is a $17 billion industry. Families with kids playing at elite levels are investing 2-10% of their annual household income so that their children may pursue their athletic dreams. The events and facilities where these kids play capture their families’ undivided attention and offer the most valuable engagement opportunities for brands. BASE Sports Group’s leadership team touts nearly 50 years of experience in the sports industry. This experience includes sponsorship strategy and sales from amateur, collegiate, and professional sports, in addition to local, regional, and national brands. Through partnerships with rightsholders of various sizes, scope, and sports, BASE is building a portfolio of facilities and events that will offer brands access to the most diverse and valuable demographic.