Top of the bay Lacrosse signs with base sports group
Published: July 14, 2021, 3:46 pm ET
Churchville, MD – Top of the Bay Lacrosse announced a partnership today with BASE Sports Group to exclusively sell the sponsorship and media rights for all Top of the Bay events. This includes Lax Clash, one of the largest fall lacrosse tournaments, taking place November 7, across three locations and hosting teams in nine age brackets.
“At Top of the Bay we have always put the highest priority on the experience of the players and families that take part in our events,” said Krystin Porcella, President and owner of Top of the Bay Lacrosse. “To execute the events and meet our extremely high expectations, our staff has remained laser focused on the events themselves. We are excited to work with BASE and to see the same level of dedication and execution shown to the partnership development of our events. BASE has proven that they prioritize strategic alignment and brand fit when selecting partners, and we look forward to enhancing the participant experience through these quality partnerships.”
BASE Sports Group (BASE) provides a 360-degree service negotiating, managing and activating partnership rights for sports facilities and amateur sporting events. BASE carefully considers the activation support necessary to deliver incomparable brand experiences and then integrates its staff into support for activation, marketing, and any other operational execution. BASE takes an analytical approach to determine the success of each property and partnership, using industry-leading measurement techniques.
“Top of the Bay has been delivering the best tournament experience for female lacrosse players, for more than a decade,” said Mark Dvoroznak, Chief Operating Officer of BASE Sports Group. “Research has proven that brands who invest in women’s sports benefit from community-based commerce and brand affinity. Top of the Bay events offer brands an opportunity to impact their bottom line while also creating meaningful connections. We are proud to work with Krystin and her team to bring mutually beneficial partnerships to the thousands of female players and families who attend Top of the Bay events.”
BASE offers sponsors the opportunity to capitalize on in-event marketing opportunities, social, digital, email, activation and unique experiences surrounding Top of the Bay events. Sponsors will also have access to the entirety of BASE Sports Group’s network, for cross-sport and additional platform activations.
Top of the Bay operates lacrosse events across several states. Their events center around a philosophy of inclusivity, positivity, and empowerment. By prioritizing a commitment to the lacrosse community, the lacrosse family and each lacrosse player, Top of the Bay has remained one of the largest and most supported lacrosse tournament organizations in the country.
About Top of the Bay Lacrosse
Since 2004, Top of the Bay Lacrosse continues to be a leader in the sport of Lacrosse through tournaments, camps, clinics and recruiting events. Founded by Krystin Porcella (USA U19 National Team Head Coach, 2X All-American at Loyola University for lacrosse, Vice President, International Athletics Group) Top of the Bay is dedicated to providing first class opportunities for athletes to compete, learn and showcase their talents. Top of the Bay prides themselves on running very well-organized events so that the athletes, coaches, and spectators have a great experience.
About BASE Sports Group
BASE Sports Group (BASE) was founded in 2021 to bring a sophisticated and measured approach to brand engagement in amateur sports. Youth sports is a $17 billion industry. Families with kids playing at elite levels are investing 2-10% of their annual household income so that their children may pursue their athletic dreams. The events and facilities where these kids play capture their families’ undivided attention and offer the most valuable engagement opportunities for brands. BASE Sports Group’s leadership team touts nearly 50 years of experience in the sports industry. This experience includes sponsorship strategy and sales from amateur, collegiate, and professional sports, in addition to local, regional, and national brands. Through partnerships with rightsholders of various sizes, scope, and sports, BASE is building a portfolio of facilities and events that will offer brands access to the most diverse and valuable demographic.