OHIO BASKETBALL SIGNS WITH BASE SPORTS GROUP
Published: July 7, 2021, 9:00 am ET
Middleburg Heights, OH – Ohio Basketball announced today a partnership with
BASE Sports Group (BASE) to exclusively sell the sponsorship and media rights for all Ohio Basketball events, including TFN’s Run 4 Roses Classic.
“We are thrilled to be working with BASE Sports Group,” said Tucker Neale, Owner and Managing Partner of Ohio Basketball. “BASE Sports Group has developed an innovative approach to amateur sports that carefully considers the athlete experience in addition to the value delivered to brand partners. We look forward to maximizing this revenue stream through their innovative and strategic approach.”
BASE Sports Group provides a 360-degree service negotiating, managing and activating partnership rights for sports facilities and amateur sporting events. BASE carefully considers the activation support necessary to deliver incomparable brand experiences and then integrates its staff into support for activation, marketing, and any other operational execution. BASE takes an analytical approach to determine the success of each property and partnership, using industry-leading measurement techniques.
“We look forward to bringing together a portfolio of local, regional and national brands to support the athlete experience and the bottom line of Ohio Basketball,” said Dan Ninemire, CEO of BASE Sports Group. “Ohio Basketball has the crown jewel of female basketball recruiting tournaments, they serve a network of programs that reach across the entire country, and they deliver fantastic experiences to the athletes and their families.”
BASE offers sponsors the opportunity to capitalize on in-event marketing opportunities, social, digital, email, activation and unique experiences surrounding Ohio Basketball events. Sponsors will also have access to the entirety of Base Sports Group’s network, for cross-sport and additional platform activations.
About Ohio Basketball
Ohio Basketball has ascended to become one of the premier youth basketball event operators in the United States. Ohio Basketball serves more than 200,000 individuals annually, hailing from all 50 states and multiple countries. Ohio Basketball events take place throughout 8 different states and run from April through July. The largest event in the Ohio Basketball portfolio is Run 4 Roses. With more than 28,000 individuals onsite, hailing from more than 35 states and more than 1,000 college coaches in attendance, it is the premier girls recruiting event.
About BASE Sports Group
BASE Sports Group (BASE) was founded in 2021 to bring a sophisticated and measured approach to brand engagement in amateur sports. Youth Sports is a $17 billion industry. Families with kids playing at elite levels are investing 2-10% of their annual household income so that their children may pursue their athletic dreams. The events and facilities where these kids play capture their families’ undivided attention and offer the most valuable engagement opportunities for brands.
BASE Sports Group’s leadership team touts nearly 50 years of experience in the sports industry. This experience includes sponsorship strategy and sales from amateur, collegiate, and professional sports, in addition to local, regional, and national brands. Through partnerships with rightsholders of various sizes, scope, and sports, BASE is building a portfolio of facilities and events that will offer brands access to the most diverse and valuable demographic.