NEWS & UPDATES
Prime Hydration Signs as a Premier Partner of BASE Sports Group’s Youth and Community Sports Properties
Published: April 14 2023, 5:40 pm ET
Philadelphia, PA – BASE Sports Group (BASE) announced today their most expansive partnership to date, signing PRIME Hydration, the fastest-growing hydration company in the country, to a partnership across more than 50 youth sports events nationwide.
“We are excited to bring PRIME to the courts and fields where the next generation of athletes compete,” said Matt Zucco. “We look forward to showing up at some of the largest youth sports events this summer and putting our product directly into the hands of athletes.”
PRIME was founded by 2 social media megastars, Logan Paul and KSI. They’ve built their following over the last decade on social media and have millions of fans around the world. In 2022 PRIME became the hydration beverage of choice for the Premier League team, Arsenal. The goal for Prime Hydration was to build a better-for-you lifestyle beverage that people could enjoy on any occasion. “Sports drinks” have traditionally been marketed mainly to athletes but Logan and KSI have fans who are students, doctors, teachers, athletes and everything in between. Prime contains only 2g of sugar, just 25 calories, 250mg of BCAA’s, 830 mg of electrolytes, plus vitamins and antioxidants. This means that people in any country with any lifestyle can reap the health and hydration benefits by DRINKING PRIME!
“PRIME is a forward-thinking brand that understands the cultural and hydration needs for the next generation of sports stars,” said Carrie Gamper, BASE co-founder. “Through this partnership, PRIME will be connecting directly with tens of thousands of youth athletes – offering them a better alternative to the sugary sports drinks of the past. We look forward to continuing to grow our partnership with PRIME, elevating onsite experiences for athletes at youth sports events, and connecting PRIME directly with its core consumers.”
The partnership between BASE and PRIME Hydration will be activated across consumer engagement, signage, print materials, e-mail, push notifications, and digital and social engagement.
About PRIME Hydration
With bold, thirst-quenching flavours to help refresh, replenish, and refuel, PRIME’s goal is to create a drink that can fuel any lifestyle. Available in a range of flavours that include orange, grape, ice pop, blue raspberry, lemon lime and tropical punch, each drink comes with added nutritional benefits to compliment taste. PRIME has a coconut water base and boasts BCAA to aid muscle recovery, B vitamins, antioxidants, and electrolytes.
About BASE Sports Group
BASE Sports Group was founded in 2021 to bring a sophisticated and measured approach to commercial partnerships in youth and community sports. BASE’s leadership team touts 30 years of experience in the youth sports and partnership industry. BASE has become the leader in driving sales through an analytical approach and providing measurable ROI on partnership investments in the youth and community properties that they represent. BASE’s portfolio includes a reach of nearly 12 million, with facilities and events in more than 30 states.