NEWS & UPDATES
CASEY POWELL LACROSSE SIGNS WITH BASE SPORTS GROUP
Published: February 28, 2022, 9:50 am ET
Delray Beach, FL – Announced today, Casey Powell Lacrosse and BASE Sports Group (BASE) reached an agreement establishing a partnership between the youth lacrosse event operator and amateur sports sponsorship service. BASE will have the exclusive rights to manage sponsorship and media rights for Casey Powell Lacrosse Academy’s events, clinics, and festivals.
“We’re happy to announce Casey Powell Lacrosse is teaming up with BASE,” said Casey Powell, Owner and Founder. “This is a great opportunity to further the development of our camps and tournaments through strategic partnerships with aligned brands, fueling new opportunities and access to Casey Powell Lacrosse.”
BASE provides a 360-degree service negotiating, managing, and activating partnership rights for sports facilities and amateur sporting events. BASE carefully considers the activation support necessary to deliver incomparable brand experiences, integrating its staff into support for activation, marketing, and any other operational execution. BASE takes an analytical approach to determine the success of each property and partnership, using industry-leading measurement techniques.
“Casey Powell Lacrosse Academy continues to build their presence in Florida and the southeast, prioritizing skill development of youth lacrosse athletes of all ages,” said BASE Co-Founder, Mark Dvoroznak. “We’re excited to connect brands with Casey Powell Lacrosse in order to deliver reciprocal value for both athletes and strategic partners.”
An icon in the lacrosse world, Powell has spent over 20 years educating and training hundreds of thousands of youth lacrosse athletes around the United States. With a reach of 65,000+ across social media platforms, Powell leverages his digital channels to cultivate an engaged community of youth lacrosse athletes and supporters.
Casey Powell is also the founder of SPEED Lacrosse and co-founder of the Casey Powell World Lacrosse Foundation, an organization that supports injured and sick lacrosse players. His organization hosts daily training camps and clinics, in addition to several annual showcase tournaments where a portion of proceeds benefit the Casey Powell World Lacrosse Foundation.
About Casey Powell Lacrosse
Casey Powell Lacrosse operates camps, clinics, and tournaments for amateur lacrosse players and clubs around the country. Hosted on the training grounds of a facility located in Delray Beach, Florida, Casey Powell Lacrosse Academy provides year-round access to lessons for all players that want to improve their game. The group hosts three premier tournaments in early 2022, including the Casey Powell Palm Beach Lacrosse Classic in January and the Casey Powell Lacrosse Festival in May.
About BASE Sports Group
BASE Sports Group (BASE) brings a sophisticated and measured approach to brand engagement in amateur sports. The amateur sports industry has seen intense consolidation in the last two years, making it easier and more impactful for brands to engage this valuable market.
BASE’s leadership team touts nearly 50 years of experience in the sports industry. This experience includes sponsorship strategy and sales from amateur, collegiate, and professional sports. Through partnerships with rightsholders of various sizes, scope, and sports, BASE’s portfolio of facilities and events offers brands access to the most diverse and valuable demographic. BASE’s national reach exceeds 12 million unique individuals and offers brands customizable and cutting-edge activations to deliver leading consumer engagement experiences.