NEWS & UPDATES
FIVE TOOL BASEBALL SIGNS WITH BASE SPORTS GROUP
Published: March 10, 2022, 8:35 am ET
Keller, TX – Announced today, Five Tool Baseball reached an agreement with BASE Sports Group (BASE) for the company to manage its sponsorship and media rights. BASE will have the exclusive rights to manage partnerships for the youth baseball event and media company.
“We’re thrilled to team up with BASE Sports Group,” said Lynn Vanlandingham, Founder and Owner of Five Tool. “There’s a valuable opportunity for sponsors to connect with our baseball community, which is growing into one of the largest in the country.”
BASE provides a 360-degree service negotiating, managing, and activating partnership rights for sports facilities and amateur sporting events. BASE carefully considers the activation support necessary to deliver incomparable brand experiences, integrating its staff into support for activation, marketing, and any other operational execution. BASE takes an analytical approach to determine the success of each property and partnership, using industry-leading measurement techniques.
“We’re excited to get to work with one of the most recognizable organizations in amateur baseball,” said Mark Dvoroznak, BASE Co-Founder. “Five Tool has built one of the largest and most engaged communities that connects youth baseball players with coaches and scouts. Brands have a unique and valuable opportunity to leverage the growing digital presence that Five Tool has built.”
While hosting over 200 events, Five Tool has leveraged an exponentially growing reach on social media platforms to build its brand. Publishing daily content on its TikTok, Instagram, and Twitter channels, Five Tool has compiled over 400,000 followers made up of players, coaches, supporters, and fans. The organization launched the Five Tool Baseball Podcast in 2021, posting weekly episodes that cover the latest news in amateur baseball and offer unique insights.
About Five Tool Baseball
Established in 2013, Five Tool was founded under the joint effort between college coaches and select clubs to build baseball events that provide quality competition at quality venues. Five Tool runs over 200 events year-round, pursuing a goal to host local teams seeking exposure for their players while accommodating out-of-town clubs in a manner that minimizes expenses associated with select baseball. Focused primarily in the western US, Five Tool has regional brands located in 19 states, as well as affiliates that include Five Tool International, Five Tool Collegiate, Five Tool JUCO, and Five Tool Academics.
About BASE Sports Group
BASE Sports Group (BASE) brings a sophisticated and measured approach to brand engagement in amateur sports. The amateur sports industry has seen intense consolidation in the last two years, making it easier and more impactful for brands to engage this valuable market.
BASE’s leadership team touts nearly 50 years of experience in the sports industry. This experience includes sponsorship strategy and sales from amateur, collegiate, and professional sports. Through partnerships with rightsholders of various sizes, scope, and sports, BASE’s portfolio of facilities and events offers brands access to the most diverse and valuable demographic. BASE’s national reach exceeds 12 million unique individuals and offers brands customizable and cutting-edge activations to deliver leading consumer engagement experiences.