Published: February 24, 2022, 9:40 am ET

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Ultimate and BASE

Reading, PA  Ultimate Events and Sports, Inc. (UES) announced a partnership with BASE Sports Group today to exclusively sell the sponsorship and media rights for its owned and operated events and outdoor sports facility, Ultimate Athletic Complex.  

We’re excited to partner with BASE Sports Group,” said Rebecca Wells, Co-Owner of Ultimate Events and Sports. “Their innovative approach to amateur sports sponsorship will be a gamechanger for family engagement and enable UES to enhance the athlete experience across our portfolio of tournaments and events.” 

Base Sports Group (BASE) provides a 360-degree service negotiating, managing, and activating partnership rights for sports facilities and amateur sporting events. BASE carefully considers the activation support necessary to deliver incomparable brand experiences, integrating its staff into support for activation, marketing, and any other operational execution. BASE takes an analytical approach to determine the success of each property and partnership, using industry-leading measurement techniques.   

We’re thrilled to join forces with Ultimate Events and Sports,” said Mark Dvoroznak, Co-Founder of BASE. “We’re honored to be affiliated with such a successful youth sports organization that’s made its presence felt in the amateur sports community. We look forward to leveraging our services to further develop Ultimate’s tournaments and events.” 

With and estimated 500,000 athletes and families attending its events in 2022, UES has over 40 amateur sporting events scheduled in sports including baseball, softball, soccer, lacrosse, and field hockey. It will organize over 20 leagues and club teams in these sports from youth to adult ages, hosted at its recently acquired outdoor multipurpose sports facility, Ultimate Athletic Complex.

About Ultimate Events and Sports 

UES was established in 2012 with the mission to create, manage, and deploy sporting events for all age groups across the country, focusing on competitive opportunity while ensuring the highest quality experience. UES is dedicated to providing its participants with a safe playing environment, opportune recruiting access for collegiate coaches, and an enjoyable atmosphere for the fans. UES remains committed to hosting events that are supportive of the growth and continual evolution of youth sports. 

Additional Information 


Instagram: @UltEventsSports 


About BASE Sports Group

BASE Sports Group (BASE) brings a sophisticated and measured approach to brand engagement in amateur sports. The amateur sports industry has seen intense consolidation in the last two years, making it easier and more impactful for brands to engage this valuable market.

BASE’s leadership team touts nearly 50 years of experience in the sports industry. This experience includes sponsorship strategy and sales from amateur, collegiate, and professional sports. Through partnerships with rightsholders of various sizes, scope, and sports, BASE’s portfolio of facilities and events offers brands access to the most diverse and valuable demographic. BASE’s national reach exceeds 12 million unique individuals and offers brands customizable and cutting-edge activations to deliver leading consumer engagement experiences.

Additional Information



Twitter: @BaseSportsGroup