Mark leads the relationship management and development of Base Sports Group’s partnerships with rightsholders, dedicated to providing bottom line return, thought leadership, and networking support. He works on the additional partnerships with venues and rightsholders while focusing on the daily operations of BASE.
Prior to joining BASE, Mark’s experience included a unique blend of operations and business development in the sports industry. Mark served as the Director of National Business Development at Prep Baseball Report, overseeing the creation and growth of tournament and facility operations. Prior to joining Prep Baseball Report, Mark served as a Director of Program Development with USA Baseball (Cary, NC), focusing on event and team management with responsibilities that emphasized fiscal and economic growth of Team USA identification events. Mark developed operational management experience working with the Cleveland Browns and Cleveland Indians within their respective professional sports facilities.
A native of Cleveland, Ohio, Mark was a four-year letter winner and baseball captain at West Virginia University where he graduated with a business degree in accounting.
Carrie oversees the development and renewal of unique partnership strategies for BASE’s partnered rightsholders and brands. She is focused on providing equitable value and return to all parties while measuring and tracking the fan/consumer journey. Carrie takes a consultative approach with each client to deliver custom activations, experiences, and data-driven feedback.
Carrie has extensive experience managing sponsorship strategies and is an expert in balancing the needs of brands and rightsholders. Most recently, Carrie served as the Key Accounts Director for JMI Sports, overseeing the legacy partnership portfolio at the University of Pittsburgh. Prior to JMI, she served as the Director of Brand Strategy and Marketing for Major League Lacrosse (MLL). Her responsibilities included the proposal, development, and execution of national omnichannel campaigns for brands such as Coca-Cola, New Balance, and Warrior Sports. Her analytical approach to sponsorship was developed while serving as a consultant for Nielsen’s Sports and Entertainment division. She worked closely with brands including PNC, Ticketmaster, and Pringles to create tailored sponsorship measurement tools, facilitate cross-platform analyses, and strengthen overall portfolio performance.
A native of Baltimore, Maryland, Carrie was a four-year letter winner and lacrosse captain at the University of Denver and holds a master’s degree from Durham University in Durham, England.
While guiding rightsholders and sponsors throughout their partnership journey, Derrick's focus is on enhancing the event and facility experience for the consumer. Derrick brings an innovative approach to business and partnership development by implementing engaging ways for audiences to connect with brands in the amateur sports marketplace.
Derrick's experience in the sports industry ranges from youth to professional organizations. Prior to joining BASE, he held team operation roles within the athletic departments at both Duke University and the University of Pittsburgh. While serving as the Director of Baseball Operations at Eastern Michigan University, Derrick oversaw fundraising and development initiatives that advanced both the program and the athletic department.
Derrick earned his M.B.A. in marketing from Central Michigan University in December 2021. A native of Canton, Michigan, Derrick played baseball and ice hockey from an early age through high school before attaining a bachelor's degree in sports management from Eastern Michigan University.
Chief Brand Officer, Wheels Up
Former SVP of Business Development, Relationship Science
Former Executive VP of Business Development, NetJets | Marquis Jet
Former VP of Sponsorship and Event Marketing, Major League Baseball
Former VP of Consumer Products, National Basketball Association
Co-Owner, Bump Coffee
Former Chief Operating Officer, American Health Associates