Effective Date: September 13, 2020


Base Sports Group (“Base Sports Group, LLC”, “”, “website, “site”, “we”, “us”, or “our”) understands that your privacy is important to you and that you care about how your information is used and shared online. We respect and value the privacy of everyone who visits our site and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and our obligations under the law.

This Policy applies to our use of any and all data collected by us in relation to your use of our site. Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of our Privacy Policy is deemed to occur upon your first use of our site and you will be required to read and accept this Privacy Policy when submitting a form. If you do not accept and agree with this Privacy Policy, you must stop using our site immediately.

1. What Does This Policy Cover?

This Privacy Policy applies only to your use of our site. It does not extend to any websites that are linked to from our site (whether we provide those links or whether they are shared by other users). We have no control over how your data is collected, stored or used by other websites. You should check the privacy policies of any such websites before providing any data to them.

2. What Data Do We Collect?

Some data will be collected automatically by our site. For further details, please see section 10 on our use of Cookies. Other data will only be collected if you voluntarily submit it and consent to us using it for the purposes set out in section 3, for example, when submitting a form. Depending upon your use of our site, we may collect some or all of the following data:

2.1 First and last name;
2.2 contact information such as email addresses and telephone numbers;
2.3 shipping/billing address information such as, country, street address, town/city, state/region, zip or postal code;
2.4 date of birth and age;
2.5  gender;
2.6 business/company name;
2.7 job title;
2.8 profession;
2.9  other demographic information such as preferences and interests;
2.10 financial information such as credit / debit card numbers;
2.11 IP address (automatically collected);
2.12 geographic location (automatically collected);
2.13 web browser type and version (automatically collected);
2.14 operating system (automatically collected);
2.15 devices used (automatically collected);
2.16 access times (automatically collected);
2.17 a list of URLs starting with a referring site, your activity on our site, and the site you exit to (automatically collected);
2.18 marketing campaign/traffic source data (automatically collected);
2.19 other anonymous, non-personally identifiable data (automatically collected).

3. How Do We Use Your Data?

3.1 All personal data is stored securely in accordance with the EU General Data Protection Regulation (Regulation (EU) 2016/679) (GDPR). For more details on security see section 4, below.

3.2 We use your data to provide the best possible services to you. This includes:

3.2.1 Providing and managing your account;
3.2.2 providing and managing your access to our site;
3.2.3 personalizing and tailoring your experience on our site;
3.2.4 supplying our services to you;
3.2.5 personalizing and tailoring our services for you;
3.2.6 responding to communications from you;
3.2.7 supplying you with various emails (e.g. newsletters, alerts, etc). that you have subscribed to (you may unsubscribe or opt-out at any time by contacting us or following the unsubscribe link that may be found at the end of the email sent to you);
3.2.8 market research;
3.2.9 analyzing your use of our site and gathering feedback to enable us to continually improve our site and your user experience.

3.3 In some cases, the collection of data may be a statutory or contractual requirement, and we will be limited in the services we can provide you without your consent for us to be able to use such data.

3.4 With your permission and/or where permitted by law, we may also use your data for marketing purposes which may include contacting you by email, telephone, text message, or by post with information, news and offers on our services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that we fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended in 2004, 2011 and 2015.

3.5 Advertisers whose content appears on our site may engage in what is known as “behavioral advertising” – advertising which is tailored to your preferences, based on your activity. Your activity is monitored using Cookies, as detailed below in section 10. You can control and limit your data used in this way by adjusting your web browser’s privacy settings. Please note that we do not control the activities of such advertisers, nor the information they collect and use. Limiting the use of your data in this way will not remove the advertising, but it will make it less relevant to your interests and activities on our site.

3.6 Under GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently, without adversely affecting your rights. We will only process your personal data if at least one of the following basis applies:

a) you have given consent to the processing of your personal data for one or more specific purposes;
b) processing is necessary for the performance of a contract to which you are a party or in order to take steps at the request of you prior to entering into a contract;
c) processing is necessary for compliance with a legal obligation to which we are subject;
d) processing is necessary to protect the vital interests of you or of another natural person;
e) processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller; and/or
f) processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

4. How and Where Do We Store Your Data?

4.1 We only keep your data for as long as we need to in order to use it as described above in section 3, and/or for as long as we have your permission to keep it. In any event, we will conduct an annual review to ascertain whether we need to keep your data.

4.2 Data security is of great importance to us, and to protect your data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure data collected through our site.

4.3 Steps we take to secure and protect your data include:

4.3.1 Implementation of technical/administrative measures to secure personal information;
4.3.2 Storing personal information on servers in a controlled, secure environment, which are protected from unauthorized access;
4.3.3 All employees of Base Sports Group and any and all third parties authorized to use our IT systems, including but not limited to, contractors and sub-contractors (collectively, “Users”), must ensure that they are familiar with our policies/procedures and must adhere to and comply with them at all times;
4.3.4 When personal information (such as an email address) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

4.4 Notwithstanding the security measures that we take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to us data via the internet.

5. Do We Share Your Data?

5.1 We may share your data with other companies in our group. This includes our subsidiaries and our holding company and its subsidiaries.

5.2 We may contract with third parties for products or services. These may include payment processing and advertising/marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, we will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the third party under the law.

5.3 We may compile statistics about the use of our site including data on traffic, usage patterns, user numbers, sales and other information. All such data will be anonymized and will not include any personally identifying information. We may from time to time share such data with third parties such as prospective investors, affiliates, partners and advertisers. Data will only be shared and used within the bounds of the law.

5.4 In certain circumstances we may be legally required to share certain data held by us, which may include your personal information, for example, where we are involved in legal proceedings, where we are complying with the requirements of legislation, a court order, or a governmental authority. We do not require any further consent from you in order to share your data in such circumstances and will comply as required with any legally binding request that is made of us.

6. What Happens If Our Business Changes Hands?

6.1 We may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of our business. Data provided by users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the data for the purposes for which it was originally collected by us.

6.2 In the event that any of your data is to be transferred in such a manner, you will not be contacted in advance and informed of the changes.

7. How Can You Control Your Data?

7.1 When you submit information via our site, you may be given options to restrict our use of your data. We aim to give you strong controls on our use of your data (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails or by contacting us).

7.2 You may also wish to sign up to one or more of the preference services operating in the United States: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

8. Your Right to Withhold Information and Your Right to Withdraw Information After You Have Given It

8.1 You may access certain areas of our site without providing any data at all. However, to use all features and functions available on our site you may be required to submit or allow for the collection of certain data.

8.2 You may restrict your internet browser’s use of Cookies. For more information, see section 10.

8.3 You may withdraw your consent for us to use your personal data as set out in section in 3 at any time by contacting us using the details set out in section 13, and we will delete your data from our systems. However, you acknowledge this may limit our ability to provide the best possible services to you.

9. How Can You Access Your Data?

You have the legal right to ask for a copy of any of your personal data held by us (where such data is held). Please contact us for more details.

10. What Cookies Do We Use and What For?

10.1 Our site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of our site and to provide and improve our products and services. For more details, please refer to section 3, above, and to section 10.6 below. We have carefully chosen these Cookies and have taken steps to ensure that your privacy is protected and respected at all times.

10.2 By using our site you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than us. We use third party Cookies on our site. We use Google Analytics Advertising Features with Google signals, which includes Remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interests Reporting to advertise online. Google signals provides insight into cross-device user journeys and allows us to remarket to signed-in Google users across devices. Websites and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to a website. For more details, please refer to section 3, above, and to section 10.6 below. These Cookies are not integral to the functioning of our site.

10.3 All Cookies used by and on our site are used in accordance with current English and EU Cookie Law.

10.4 For EU visitors (visitors with an IP address located in the EU) – Before non-required Cookies are placed on your computer or device (ex: statistical Cookies, marketing Cookies, targeting Cookies, etc.), subject to section 10.5 and/or section 10.8, you will be shown a pop-up banner at the bottom of the screen requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of our site may not function fully or as intended.

10.5 Certain features of our site depend on Cookies to function. United States and EU Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below in section 10.6. Your consent will not be sought to place these Cookies. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 10.10, but please be aware that our site may not work as intended if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

10.6 Below are the first party and third party Cookies that may be placed on your computer or device:

__cfduidNecessarybasesportsgroup.comUsed by Cloudlare (a content network) to identify trusted web traffic.29 DaysHTTP Used in context with the website's WordPress theme. The cookie allows the website owner to implement or change the website's content in real-time.PersistentHTML
rc::aNecessarygoogle.comThis cookie is used to distinguish between humans and bots. This is beneficial for the website in order to make valid reports on the use of their website.PersistentHTML
rc::cNecessarygoogle.comThis cookie is used to distinguish between humans and bots.SessionHTML
_dc_gtm_UA-#Statisticsbasesportsgroup.comUsed by Google Tag Manager to control the loading of a Google Analytics script tag.1 DayHTTP
_gaStatisticsbasesportsgroup.comRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.2 YearsHTTP
_gatStatisticsbasesportsgroup.comUsed by Google Analytics to throttle request rate.1 DayHTTP
_gidStatisticsbasesportsgroup.comRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.1 DayHTTP
collectStatisticsgoogle-analytics.comUsed to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.SessionPixel
ga_client_idStatisticsbasesportsgroup.comRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.PersistentHTML
ads/ga-audiencesMarketinggoogle.comUsed by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.SessionPixel


10.7 Our site uses analytics services. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how people use our site. This, in turn, enables us to improve our site and the services offered through it. You do not have to allow us to use these Cookies, as detailed below, however whilst our use of them does not pose any risk to your privacy or your safe use of our site, it does enable us to continually improve our site, making it a better and more useful experience for you.

10.8 The analytics service(s) used by our site use(s) Cookies to gather the required information.

10.9 To view the cookies used by the analytics service(s) used by our site, please see section 10.6 above.

10.10 You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

10.11 You can choose to delete Cookies at any time however you may lose any information that enables you to access our site more quickly and efficiently including, but not limited to, login and personalization settings.

10.12 It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

11. Summary of Your Rights under GDPR

Under the GDPR, you have:

11.1 the right to request access to, deletion of or correction of, your personal data held by us;
11.2 the right to complain to a supervisory authority;
11.3 be informed of what data processing is taking place;
11.4 the right to restrict processing;
11.5 the right to data portability;
11.6 object to processing of your personal data;
11.7 rights with respect to automated decision-making and profiling (see section 12 below).

To enforce any of the foregoing rights or if you have any other questions about our site or this Privacy Policy, please contact us using the details set out in section 13 below.

12. Automated Decision-Making and Profiling

12.1 In the event that we use personal data for the purposes of automated decision-making and those decisions have a legal (or similarly significant effect) on you, you have the right to challenge to such decisions under GDPR, requesting human intervention, expressing their own point of view, and obtaining an explanation of the decision from us.

12.2 The right described in section 12.1 does not apply in the following circumstances:

a) The decision is necessary for the entry into, or performance of, a contract between the you and us;
b) The decision is authorized by law; or
c) You have given you explicit consent.

12.3 Where we use your personal data for profiling purposes, the following shall apply:

a) Clear information explaining the profiling will be provided, including its significance and the likely consequences;
b) Appropriate mathematical or statistical procedures will be used;
c) Technical and organizational measures necessary to minimize the risk of errors and to enable such errors to be easily corrected shall be implemented; and
d) All personal data processed for profiling purposes shall be secured in order to prevent discriminatory effects arising out of profiling.

13. Contacting Us

If you have any questions about our site or this Privacy Policy, please visit our Contact Us page and submit the form. Please ensure that your query is clear, particularly if it is a request for information about the data we hold about you (as under section 9, above).

14. Changes to Our Privacy Policy

We may change this Privacy Policy as we may deem necessary from time to time, or as may be required by law. Any changes will be immediately posted on our site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our site following the alterations. We recommend that you check this page regularly to keep up-to-date.