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Survey Privacy Policy


BASE Sports Group (also referred to below as “BASE” “we”, “us”, and “our”) is a privacy conscious organization. This Privacy Notice describes how we collect, use, and share information gathered in connection with your completion of any survey, focus group, interview, study, or other activity designed to collect information that is conducted by BASE (collectively, “Surveys”) that links to or references this Privacy Notice. By responding to one of these Surveys, you agree to the use of such information in accordance with this Privacy Notice. As used in this Privacy Notice, “BASE Network” refers to one or more of BASE Sports Group, its network of partner firms and their related entities. BASE and each of its partner firms are legally separate and independent entities. All policies listed below are to cover respondents ages 13+. For terms concerning respondents younger than 13 please reference the Children’s Privacy Policy.

Information Collection

We may collect personal information about you that you provide as part of completing a Survey such as: Name, Home address, age, Any other information about you that is relevant to the survey. Personal information that is collected from you as part of a Survey may include sensitive personal information (i.e., data relating to race or ethnic origin, beliefs, gender, family makeup, etc.). We will, where necessary, obtain your explicit consent to collect and use such information.

Information Use & Selling of Information

We use your personal information that we collect in connection with a Survey for the purposes described in the Survey, or where we have a legitimate business interest in or other legal basis for, such collection and use. The personal information you submit to us may be used to verify your identity when you access a Survey, manage our relationship with you, including any of your requests, or to customize or improve our Surveys. We may also use your personal information for marketing purposes, or to send you promotional materials or communications regarding services provided by us or other members of the BASE Network that we feel may be of interest to you. We may also contact you to seek feedback on services provided by members of the BASE Network or for market or other research purposes. Your personal information may also be used to protect our rights or property and that of our users.

Disclosure of information to third parties

We may provide your personal information to other members of the BASE Network in connection with the performance of the Survey, including analysis of the data collected in the Survey. Your personal information may also be disclosed to members of the BASE Network and other third parties in order to respond to your requests or inquiries; as part of a corporate transaction (such as a sale, divestiture, reorganization, merger or acquisition); or where those parties handle information on our behalf. Personal information may also be disclosed to law enforcement, regulatory or other government agencies, or to other third parties, in each case to comply with legal, regulatory, or national security obligations or requests. By taking this survey you consent that BASE may sell the data provided for commercial purposes to established partners and clients in the BASE network.

By taking our survey, you consent that sharing and selling the data is permitted by this Privacy Notice or the Survey. When publishing data publicly, information about you that we have aggregated with information about other individuals or have otherwise made anonymous such that your identity cannot be determined may be shared by the BASE Network with third parties without restriction except to the extent otherwise set forth in the Survey. All of these disclosures may involve the transfer of personal information to countries or regions without data protection rules similar to those in effect in your area of residence. By responding to a Survey, you are consenting to the disclosures described above. Any personal information that we have referenced above under “Information collection” may be disclosed to third parties in this section for the purposes set forth herein.

Information retention

We retain personal information as necessary for the duration of the purpose outlined in this Privacy Notice. Notwithstanding the duration of the purpose, we may retain your information if necessary to comply with our legal or professional obligations, enforce our agreements, or resolve disputes.

Right to access and control your personal information

You have choices about how your personal information is collected, used and shared. Depending on the jurisdiction in which you are located, you may have the right to request that we modify, delete, or stop processing your personal information, and you may also have the right to request that we provide the following information regarding the personal information we hold about you: • The categories and/or specific pieces of personal information we collected • The categories of sources from which personal information is collected • The business or commercial purpose for collecting personal information • The categories of third parties with whom we shared personal information To exercise any of your rights under applicable law described above regarding your personal information, please complete contact [email protected]. When contacting us, please provide your name, email address, and information about the type of specific request. Applicable laws may also give you the right to lodge a complaint with a local supervisory authority related to this Privacy Notice. We will not discriminate against you for exercising any of your rights with respect to your personal information.

Special notices to California residents

If you are a California resident, you are entitled to request information concerning any personal information you provide to us as part of an established business relationship for personal, family, or household purposes that we disclose to nonaffiliated third parties for their direct marketing purposes. To make that request contact [email protected]

Children’s privacy protection

We understand the importance of protecting children’s online privacy. The Surveys are not designed for or intentionally targeted at children under the age of 13. It is not our policy to intentionally collect or maintain information about anyone under the age of 13. If we obtain actual knowledge that we have received such information, we will take steps to delete it.