DUDE Wipes Signs as a Partner of BASE Sports Group’s Governors Challenge

Published: December 21 2023, 12:00 pm ET

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BASE Sports Group Dude Wipes

SALISBURY, MD – December 21, 2023 – DUDE Wipes, the leading brand in men’s personal care products, announced a partnership with BASE Sports Group partner – Governors Challenge, the largest holiday basketball tournament in the nation.

“We are excited to team up with the Governors Challenge, a tournament that showcases some of the best in high school basketball,” said Garrett Payne, Director of Influencer Marketing for DUDE Wipes. “This partnership allows us to connect with elite youth athletes and their families, while emphasizing the significance of personal care in the athlete’s everyday life.”

Governors Challenge, in its 41st year, is set to take place from December 26 to December 30th, on Maryland’s Eastern Shore. It is hosted by Wicomico County Recreation, Parks & Tourism, and welcomes teams that are both locally and nationally celebrated. Of the more than 120 teams participating, those teams include Hodan Prep (CAN), St. Benedict’s Prep (NJ), DeMatha Catholic (MD), Chaminade (NY), St. Stephen’s & St. Agnes (VA) and AZ Compass (AZ). Governors Challenge expects more than 15,000 fans for this event.

“We believe that this partnership will greatly benefit our players and attendees by providing them with top-notch personal care products,” said James Simmons, Tournament Director for Governors Challenge. “We are excited to work with DUDE Wipes to enhance the overall experience for participants and fans at Governors Challenge.”

Governors Challenge will allow DUDE Wipes unique product experiences for the athletes, sampling for fans/attendees, signage, and will proudly be the sponsor of court #2 in the Wicomico Civic Center.

BASE Sports Group, the representing partnership agency of Governors Challenge, facilitated the partnership between DUDE Wipes and Governors Challenge.

BASE Sports Group


About DUDE Wipes

DUDE is one of the fastest-growing men’s hygiene companies in the U.S., started by three lifelong friends out of Chicago in 2012. Their flagship product, DUDE Wipes, the first flushable wipe marketed to men, is in over 15,000 stores nationwide (Walmart, Kroger, Target, Albertsons, Safeway & HEB). In 2015 DUDE Products appeared on ABC’s show Shark Tank, where they received an investment deal from Mark Cuban and have grown to become one of the most successful Shark Tank companies of all-time.

About Governors Challenge

The Governors Challenge was once a friendly basketball competition between Maryland and Delaware, with Gov. Martin O’Malley wagering a Maryland Smith Island Cake to Gov. Jack Markell’s Delaware Peach Pie. The Governors Challenge has grown to be the largest holiday basketball tournament in the country. With more than 120 teams participating, 15,000 attendees, and broadcast on the Delmarva Sports Network, Governors Challenge offers incredible exposure to athletes and partnering brands.

About BASE Sports Group

BASE Sports Group was founded in 2021 to bring a sophisticated and measured approach to commercial partnerships in youth and community sports. BASE’s leadership team touts 30 years of experience in the youth sports and partnership industry. BASE has become the leader in driving sales through an analytical approach and providing measurable ROI on partnership investments in the youth and community properties that they represent. BASE’s portfolio includes a reach of nearly 12 million, with facilities and events in more than 35 states.