Hard Rock Cafe Partners with Coppermine 

Published: April 17 2024, 12:00 pm ET

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Baltimore, MD Coppermine, Maryland’s largest and most prestigious destination for youth sports, active lifestyle adults, and families, has inked a new one-year partnership with the Hard Rock Cafe’s Baltimore and Washington D.C. locations.    

“This new partnership with Hard Rock Cafe is terrific news for Coppermine and our soccer community,” said Alex Jacobs, Owner, and CEO of Coppermine. “Situated right on the Inner Harbor, Baltimore’s Hard Rock Cafe is an icon in our city. Hard Rock has invested and driven value from soccer partnerships on the professional level, and Coppermine is excited to now be a leader in driving value at the grassroots level.”  

Hard Rock Cafe has two locations in the state of Maryland, one in the Inner Harbor and the other in the heart of Washington D.C. Since having inked a global partnership with international soccer star Lionel Messi in 2022, Hard Rock Cafes across the country have been exploring partnership opportunities in the sports and athletics space. With the largest youth soccer club in the state of Maryland, Coppermine and Hard Rock will be creating unique activations to feed into the hype, and the stomachs, of the soccer community in Baltimore and DC.    

“The Hard Rock Cafe team is extremely excited to have signed this partnership with Coppermine, Maryland’s largest destination for youth sports,” said Sara Lester, Regional Sales & Marketing Manager for Hard Rock Cafe. “With Coppermine’s extensive youth soccer programming, premier events just minutes away from our Baltimore location, and the wider access we will have to Coppermine’s community – we are hard at work, behind the scenes, planning our community activations for 2024.”    

Coppermine’s Soccer Club was established in 2014. Now spanning three regions, Central, North & West, the club serves over 1,000 Maryland families with over 70 teams. In addition to the soccer club, Coppermine offers 60+ specialty soccer clinics year-round, and is home to the Canton Premier Cup, the region’s largest winter tournament that attracts top-talent teams, offering a high level of competition for middle and high school athletes.

This partnership was facilitated by BASE Sports Group (BASE). BASE leads the nation for facilitating brand partnerships in youth sports. BASE represents the partnership rights for Coppermine, and has secured Coppermine partnerships in home improvement, personal care, food and beverage, utilities, among others. For more information on partnerships with Coppermine contact BASE Sports Group [email protected].   

BASE Sports Youth Partnerships
Coppermine Du Burns - Home to Maryland's largest indoor holiday soccer tournament

About Coppermine:    

Coppermine is Maryland’s largest and most prestigious destination for youth sports, active-lifestyle adults, and families. Our eighteen facilities (and growing) house a myriad of year-round and unparalleled social, athletic, and fitness programming. We serve 2 million individuals in the greater Baltimore area and surrounding counties with our youth and adult classes, clinics, camps, leagues and tournaments, and nationally competitive club teams. Coppermine has a dedicated staff of over 500 employees who are committed to developing, inspiring, and achieving excellence.   

Learn more: and follow us on Instagram, Facebook and LinkedIn. 

About Hard Rock Cafe:   

Hard Rock Cafe is a globally renowned brand known for its iconic restaurants, hotels, casinos, and live music venues. Each Hard Rock Cafe offers a unique experience, blending rock ‘n’ roll memorabilia, delicious American cuisine, and live entertainment to create an unforgettable atmosphere for guests of all ages. With a commitment to philanthropy and community engagement, Hard Rock Cafe is dedicated to giving back to the communities it serves while providing an unparalleled dining and entertainment experience.   

Learn more : and follow us on Instagram, Facebook and LinkedIn. 

About BASE Sports Group   

BASE Sports Group is a tech-enabled, data-backed, sponsorship sales agency dedicated to youth and community sports. BASE was founded in 2021 to bring a sophisticated and measured approach to commercial partnerships in this sports sector. BASE’s leadership team touts 30 years of experience in the youth sports and partnership industry. BASE has secured partnerships with brands like: Papa John’s, PRIME Hydration, US Army, DUDE Wipes, College Ave Student Loans, Floyd’s Barbershop, Hard Rock Cafe, and many more. These brands have trusted BASE to engage the families of youth athletes across 20+ sports and in more than 40 states – a total network of more than 12 million consumers 

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