BASE Selected to Pitch in 2024 MIT Sloan Sports Analytics Conference Startup Competition

Published: February 23 2024, 12:00 pm ET

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Philadelphia, PA– February 23, 2024 

BASE Sports Group, the leading agency in sponsorship for youth sports, has been selected to pitch in the 2024 MIT Sloan Sports Analytics Conference Startup Competition.

The conference, which brings together leading figures in sports analytics, business, and technology, takes place on March 1 – 2 at the Boston Convention & Exhibition Center in Boston, MA. The MIT Sloan Sports Analytics Conference provides a forum for professionals and students to discuss cutting-edge trends in analytics and business to foster innovation in the global sports industry.

BASE Sports Group, with a network of youth sports facilities and events nationwide, offers the most comprehensive and consolidated approach for brands to engage the youth sports market. BASE brand partners, which include YETI, Frito Lay, PRIME, DUDE Wipes, etc., have found BASE’s innovative sponsorship approach to deliver measurable results. Those results are measured through BASE’s first-party proprietary research. BASE has surveyed more than 10,000 consumers in the youth sports market. At the Sloan Sports Analytics Conference BASE will be presenting their innovative approach to sponsorship sales.

The MIT Sloan Sports Analytics Conference Startup Competition & Trade Show showcases innovation in sports-related technologies, products, and services. Selected companies will pitch to esteemed industry experts, potential customers, business partners, and investors. Successful prior participants include: Noah Basketball, Perch, Proteus Motion, and ShotTracker. Their exposure at Sports Analytics Conference led to credibility and supported raising larger funding rounds.

About BASE Sports Group

BASE Sports Group was founded in 2021 to bring a sophisticated and measured approach to commercial partnerships in youth and community sports. BASE’s leadership team touts 30 years of experience in the youth sports and partnership industry. BASE has become the leader in driving sales through an analytical approach and providing measurable ROI on partnership investments in the youth and community properties that they represent. BASE’s portfolio includes a reach of nearly 12 million, with facilities and events in more than 35 states.



About MIT Sloan Sports Analytics Conference

MIT Sloan Sports Analytics Conference’s (SSAC) goal is to provide a forum for industry professionals (executives and leading researchers) and students to discuss the increasing role of analytics in the global sports industry. MIT Sloan School of Management is dedicated to fostering growth and innovation in this arena, and the Conference enriches opportunities for learning about the sports business world. SSAC is open to anyone interested in sports. Founded by Daryl Morey (MIT Sloan ’00) and Jessica Gelman (HBS ’02) in 2006, the Conference is co-chaired by Gelman and Daryl Morey, and organized by MIT Sloan students.