NEWS & UPDATES
YETI and BASE Sports Group Announce Partnership for the National Invitational Volleyball Tournament
Published: February 13 2024, 12:00 pm ET
Philadelphia, PA– February 13, 2024
YETI, the leading outdoor lifestyle brand, has executed a groundbreaking sponsorship with BASE Sports Group’s partner, Triple Crown Sports. Triple Crown operates the Volleyball National Invitational Tournament (NIT), the top-recruited club volleyball event in the country. This collaboration marks a significant step for both brands, promising to enhance the overall experience for athletes, fans, and participants.
The Triple Crown Volleyball NIT in February will have over 550 teams compete in Kansas City, MO. The attendance is comprised of 15,000+ spectators, 7,000 athletes, and 1,2000 college coaches. Historically more than 70% of onsite attendees engage with food, merchandise, equipment, or other partners. Triple Crown, recognized for organizing top-tier youth sports events, touts the YETI partnership as a natural fit that will elevate the tournament’s overall experience for those onsite.
Known for its commitment to innovation, durability, and adventure, YETI is set to become the official cooler and drinkware provider for the Triple Crown Volleyball NIT event. Athletes and attendees can expect to see YETI products integrated seamlessly into the tournament.
BASE Sports Group, the national leader in youth sports sponsorship, facilitated the partnership between YETI and Triple Crown’s National Invitational Tournament.
Headquartered in Austin, Texas, YETI (NYSE: YETI) is global designer, retailer and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes our customers. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit www.yeti.com.
About BASE Sports Group
BASE Sports Group was founded in 2021 to bring a sophisticated and measured approach to commercial partnerships in youth and community sports. BASE’s leadership team touts 30 years of experience in the youth sports and partnership industry. BASE has become the leader in driving sales through an analytical approach and providing measurable ROI on partnership investments in the youth and community properties that they represent. BASE’s portfolio includes a reach of nearly 12 million, with facilities and events in more than 35 states.