NEWS & UPDATES
Coppermine signs with base sports group
Published: December 12, 2021 – 7:10 pm ET
Baltimore, MD – BASE Sports Group (BASE), the leader in amateur sports partnerships, announced today that they will represent the sponsorship and marketing rights of Coppermine.
“Our new partnership with BASE is exciting news for Coppermine and our community,” said Alex Jacobs, owner of Coppermine. “BASE Sports Group provides and opportunity for Coppermine to receive exposure to national and regional partners. With an expanded portfolio of partners, we can offer our members and athletes unique benefits and experiences tailored to their expressed interests.”
BASE provides amateur sports rightsholders the support in sourcing, negotiating, managing, and activating partnership rights for the sports facilities, teams, and events. BASE carefully considers the activation support necessary to deliver incomparable brand experiences and will collaboratively work with Coppermine’s staff to support each partnership activation. BASE takes an analytical approach to determine the success of each property and partnership, using industry-leading measurement techniques.
“We look forward to bringing together a portfolio of local, regional, and national brands to support and enhance the athlete experience at Coppermine,” said Carrie Gamper, BASE’s Co-Founder and Head of Strategy. “Coppermine’s unprecedented growth, exceptional leadership, and careful consideration for each and every athlete affords BASE a fantastic starting block. We look forward to helping brands rethink sports partnerships and more effectively engage the young, sports-minded, families of Maryland.”
Coppermine is one of the Mid-Atlantic’s largest and most prestigious destinations for youth sports, active-lifestyle adults, and families. With twelve facilities throughout the Baltimore area, they house a myriad of year-round social, athletic, and fitness programming. The Coppermine portfolio includes one of the largest summer camps in the state, more than 100 club teams for soccer and lacrosse, indoor and outdoor turf fields, several health and fitness clubs, and the region’s best tennis and squash facilities. Coppermine’s facilities are located throughout Baltimore, Anne Arundel County, Carroll County, and Harford County. Coppermine is projected to welcome nearly 2.1 million individuals to their 14+ locations in 2022.
Coppermine is Maryland’s largest and most prestigious destination for youth sports, active-lifestyle adults, and families. Their twelve facilities (and growing) house a myriad of year-round and unparalleled social, athletic, and fitness programming. Coppermine serves over 25 thousand families in the greater Baltimore area and surrounding counties with our youth and adult classes, clinics, camps, leagues and tournaments, and nationally competitive club teams. Coppermine has a dedicated staff of over 350 employees who are committed to developing, inspiring, and achieving excellence.
About BASE Sports Group
BASE Sports Group (BASE) brings a sophisticated and measured approach to brand engagement in amateur sports. The amateur sports industry has seen intense consolidation in the last two years, making it easier and more impactful for brands to engage this valuable market.
BASE’s leadership team touts nearly 50 years of experience in the sports industry. This experience includes sponsorship strategy and sales from amateur, collegiate, and professional sports. Through partnerships with rightsholders of various sizes, scope, and sports, BASE’s portfolio of facilities and events offers brands access to the most diverse and valuable demographic. BASE’s national reach exceeds 12 million unique individuals and offers brands customizable and cutting-edge activations to deliver leading consumer engagement experiences.